International communications
(Read about our communications services in Finland here)
Finland produces exciting games, technology, films, television series and other creative content. However, international media will not discover them automatically, and a news angle developed for Finland may not work internationally as it is.
Visionist helps Finnish companies, studios, startups, organisations and events build internationally compelling stories and bring them to the attention of the right people.
More than a press release in English
International communications is not simply about translating a Finnish press release into English and sending it to the longest possible media list.
We first determine what is genuinely new about the subject, who might find it relevant and how it connects to the international conversation. We then develop the right story, materials and target media.
Our services include:
- assessing international news potential
- developing the core story and key messages
- producing English press releases and media materials
- identifying relevant international media
- personal outreach to journalists
- arranging interviews and meetings
- media training for experts and company executives
- communications around events
- coverage monitoring, analysis and follow-up
International communications may begin with a single important announcement, but our goal is to build visibility over the longer term. Once we know a company’s plans, we can anticipate interesting topics and maintain media relationships between major announcements.
Games, technology and the creative industries
In the games industry, we help studios, startups, gaming technology companies and events reach international media, players and business partners. The work may focus on a game, an interesting development team, new technology, funding or an international event such as Gamescom or IFA.
In technology communications, we know how to make even complex subjects understandable without reducing them to empty marketing speak.
We also follow the Finnish film, television and other cultural sectors, as well as their international opportunities.
Our newsletters provide a window to the world
Visionist publishes the monthly Good Game News from Finland and Good Finnish Film & TV News newsletters. They bring news from the Finnish games, film and television industries to an international audience.
Good Game News from Finland already reaches more than 1,700 journalists and other subscribers around the world. Producing the newsletters gives us continuous insight into what is happening in Finland and which Finnish stories may also attract international interest.
The editorial content of the newsletters is kept separate from our client work. Being a Visionist client does not guarantee editorial coverage, and any paid content is always clearly labelled.
A small Finnish team with an international outlook
We do not promise global domination with a single press release. We offer an honest assessment of which topics have international potential, which markets are worth targeting and what kind of work will be required to achieve meaningful results.
If the story is not ready yet, we help make it stronger.
Are you looking for a comms partner who knows your products, international media, influencers and sales channels? Contact by email at info@visionist.fi or call to +358408378097.