Company & Services

Contact information

Visionist
Suvilahdenkatu 4 B 31
00500 Helsinki
Finland

Phone: +358-40-8378097
Email: info@visionist.fi
VAT number: FI31157879

Background

Visionist is a communications partner specialising in technology, gaming and entertainment. We help international companies operate successfully and build their visibility in Finland, while helping Finnish companies reach international media.

Our core areas of expertise are consumer electronics, computers, mobile devices and gaming. We know the products, media, social media influencers, events, importers, distributors and retailers operating in these fields in Finland. Our experience ranges from hardware manufacturers and game publishers to Finnish studios, startups, organisations and creative industry companies.

Founded in 2001, Visionist has more than 30 years of experience with the Finnish media landscape and has worked with social media influencers for over a decade. Our long-standing client relationships reflect the way we work. We get to know each client’s products, industry and objectives instead of acting merely as a translation or distribution service.

We also carry out individual projects and product launches, but our goal is to build long-term partnerships. Once we know a client’s plans, we can proactively suggest interesting topics, seize topical opportunities and support communications across media, influencers and the entire sales channel.

Visionist is a small, relaxed and flexible team. We handle things directly, openly share our own perspective and find practical solutions that work for each client.

Find more information about our services here:
Communications in Finland
International communications
Reseller merchandising and training services

More info about Finland

Finland is a part of Nordics (or sometimes Scandinavia) that consists five different countries: Sweden, Norway, Denmark, Iceland and Finland. The population of the whole area is approx. 26,6 million people. Each of the countries are different with their own languages, cultures and ways to do business.

Finland (Finnish name Suomi) is a republic which became a member of the European Union in 1995. Its population is 5.65 million. Finland is the sixth largest country in Europe in area, with a low population density of 18.1 persons per square kilometer. The capital Helsinki and its surrounding metropolitan area has 1,5 million residents. Finland’s GDP was 49,850 euros in 2025.

Many foreign vendors see Finland as a great business opportunity. Market is mature, but still very much growing and consumers are very enthusiastic of new things. In fact, many vendors see Finland as a ”living laboratory” because of country’s small size and high level of knowledge.

More general information: http://finland.fi

Jiri Koivuniemi

Visionist was founded in 2001 by Mr. Jiri Koivuniemi. He is well-known as a versatile and skilled market developer. He has been working with digital technology, consumer electronics, video games and music for over 30 years. Before starting his own company, he worked over a decade in now legendary game and computer distributor Toptronics.

In his spare time, Jiri is a major music, movie and games fan. He also enjoys travelling and many other activities conducive to eye-opening experiences.

Jerry Kurunen

Mr. Jerry Kurunen has been working in the gaming industry since the late 1990’s and loved games since his childhood. Jerry has been working with games and entertainment devices for a long time, both in product support, sales, marketing and communications. As an active social media influencer, Jerry follows the phenomena and events of the industry also outside of his work.

Apart from gaming, Jerry spends his free time with music, television entertainment and active gym training.

Pasi Virta

Mr. Pasi Virta delivers top-level merchandising and training results thanks to his work experience and bubbly personality. He has experience stretching over decades by working in various sales jobs and especially in improving reseller sales. Pasi has been working as a representative in countless different events and he has held thousands of product presentations and training sessions for distributors, resellers and end customers.

Juuso Vermasheinä

Mr. Juuso Vermasheinä joined the gaming industry at the age of 17 in 1998. He has a wide range of experience in the industry including sales, purchases and marketing. He has worked as Marketing Director of Finland’s largest game retail chain. Juuso has also managed to work as CEO of his own music startup company. He also spent a few years as an online producer and community manager of a TV series. In recent years Juuso has focused on international communications and marketing of games.

Juuso’s leisure time is best spent enjoying nature by running or hiking. In recent years,’his overwhelming passion has been the collecting of hiking goods.