Communications in Finland

(Read about our international communications services here)

Visionist is a communications partner specialising in technology, gaming and entertainment. We help international companies operate in Finland and Finnish clients build their visibility over the long term.

Our core areas of expertise are consumer electronics, computers, mobile devices and gaming. We know the products, media, social media influencers, events, distributors and retailers in these fields inside out. This allows us to see beyond an individual press release or campaign.

Visionist is a visible and vocal expert in the digital age.

From objectives to practical action

We always begin by finding out what the client wants to achieve. The goal may be to raise awareness of a new product, strengthen the client’s position in Finland, reach the media and influencers, support retailers or contribute to a current industry conversation.

Based on this, we identify interesting stories, suitable target audiences and the most effective ways to communicate. We are more than a translation or distribution service because we get to know the products, the industry and the client’s business. We refine the material we receive and are not afraid to offer our own opinion. If we do not think something will work in Finland, we say so directly.

We prefer long-term partnerships to individual projects. Once we know the client’s plans, we can proactively suggest topics and quickly seize topical opportunities.

Media and influencer relations

Media and influencer communications are at the heart of what we do. We have more than 30 years of experience with the Finnish media landscape and have worked with social media influencers for over a decade.

Journalists and influencers are constantly offered more topics than they can cover. A good product or a finished press release is therefore not enough. You need to understand what makes the subject interesting, who it is relevant to and why people should be talking about it right now.

Visionist’s communications reach technology and gaming media, newspapers and magazines, business media, television and radio channels, online publications, podcasts and influencers specialising in different subjects. We build each target group around the topic and contact people personally.

Products and the entire sales channel

We have a long history of working with manufacturers, importers, distributors and retailers. We understand that the same product needs to be presented differently to journalists, influencers, retailers and consumers.

We can help with:

• communications planning and ongoing consultation
• product announcements
• press releases, media materials and interviews
• translation and localisation
• media and influencer campaigns
• managing test products and review units
• retailer and distributor cooperation
• training, product demonstrations and sales promotion
• events, competitions and consumer activations
• media monitoring and results analysis

We also manage the logistics of physical test products and digital review codes. We personally deliver a large proportion of the test products, which makes the practical arrangements easier and helps us maintain natural relationships with journalists and influencers.

Gaming, working life and culture

Our gaming experience ranges from major publishers to Finnish studios, startups, esports, influencers and gaming events such as Assembly. We understand not only games themselves but also the businesses and communities around them.

We also provide ongoing communications services for associations and other organisations. We help them identify topical subjects and turn research, statements and changes in working life into clear and understandable news.

Compiling the monthly Good Game News from Finland and Good Finnish Film & TV News newsletters keeps us up to date with developments in gaming, film and television.

The Visionist founder’s DIODI digital jewellery brand also gives us first-hand experience of building a creative consumer product, an online store, a visual identity and a distinctive story.

Social media as part of the bigger picture

Social media requires consistency, interesting material and long-term commitment. We can take responsibility for ongoing content across the client’s channels or carry out individual campaigns.

We do not treat social media as an isolated channel. The same interesting topics can be adapted for media communications, influencer partnerships, the client’s own channels and retailer materials.

Are you looking for a comms partner who knows your products, Finnish media, influencers and sales channels? Contact by email at info@visionist.fi or call to +358408378097.