Finnish game studio Tribered’s non-violent walk-to-play game Moomin Move is the star of the Christmas campaign on Huawei’s mobile phones and Huawei AppGallery marketplace.

Huawei Themes app will feature a downloadable Moomin theme just before Christmas to moominize the look of Huawei phones. Huawei Themes app can be used to download a Moomin Theme to customize the look of the lock screen, home screen, icons and fonts!

From today until the Christmas Eve, all Moomin Move players on the Huawei AppGallery marketplace will also get a bonus gift worth of 15 euros. The gift includes an in-game pyjama outfit and 135 rubies to spend in the game.

More info (trailer video) (photos)

Moomin Move
The basic concept of Moomin Move game is to mix the real world with digitally created Moominvalley. The free-to-play and walk-to-play Android and iOS game facilitates mobile phone location positioning and it really encourages gamers to walk more. It offers Moomin fans new ways to find and interact with familiar characters.

In Moomin Move, the player moves in the real world and finds Moominvalley residents. The player must help the Moomin characters in collecting various familiar items and treasures from the Moomin stories. By helping the Moomins the player builds friendships with them. The game has been developed in collaboration with Moomin Characters Ltd and by keeping with the spirit of the original stories.

Moomin Move has been a success in its home country Finland with frequent featuring from App Stores and chart topping positions. Moomin Move is now available globally with few exceptions. Japan is the next country for Moomin Move to be released in early 2019.

Huawei AppGallery
Huawei AppGallery differentiates from other app stores in the way they curate and select their portfolio. Moomin Move is a perfect match for AppGallery’s selection with its approach to location based gaming that has become a worldwide phenomenon. Moomin Move is also an interesting partner for Huawei for its strong globally known Moomin brand and unique business model with partnership opportunities for brick and mortar marketers.

Huawei AppGallery is a global app and game store offering developers easy access to new markets – including China. All apps and games are published into the Huawei AppGallery via Huawei Developer Alliance, a global publishing portal for Huawei.

Huawei AppGallery offers consumers a user and family-friendly app store specifically designed to promote high-quality content, special value offers and apps optimized for Huawei. The store will be pre-installed on all new Huawei and Honor phones and will be available to older devices as well.

We believe tomorrow’s games will be everywhere. They’ll intertwine the digital world with reality, changing how we play and live in exciting ways. Games will draw content from the real world through locations, augmented reality, social media, and the internet of things. But gamification will also change how we act in the real world.

We are a startup in the heart of Helsinki, building a platform that allows for integrating real-world actions and achievements into games. We believe this can be an entirely new way of monetizing content.