Professional press has a very important role in marketing communication. Many products and services succeed or perish depending on how the press welcomes them. Journalists have oversupply of products and news to write about and that’s why it is very hard for foreign manufacturers, publishers and media agencies to get their messages through. In addition online news services, blogs and social media are challenging manufacturers, publishers and traditional media agencies in new ways.
Visionist knows the Finnish media very well because of over 20 years experience in the business. Visionist also knows many key people personally. Visionist has good connections to the international gaming, business and music media, and is capable of doing international press campaigns.
Journalists regard Visionist as a product focused expert agency. They can always rely on Visionist’s word. Generic PR agencies rarely even understand the products or services they are writing about. They just translate the original press releases literally, which often makes no sense to media.
Visionist is not a PR agency that just translates the original press releases, but a partner who is genuinely interested in the products and knows the background of the business as well. Visionist is not afraid to express its own opinion or to refine the information.
Visionist is more than happy to handle all sample and promo logistics. It is an important part of creating and maintaining the relationships with journalists. Visionist personally delivers more than 80 percent of samples to journalists. Also, 80 percent of all samples are returned after the tests and can be used again.
Visionist’s press communication reach all tech magazines, women’s magazines, lifestyle media, daily newspapers, business press, online media, television and radio stations as well as social media influencers.